The Approach of Web 3.0 – What Is It? and What Can You Do?

July 28, 2009

In case you didn’t know that there were different design iterations of the internet, there are, and we’re approaching number 3. So what is Web 3.0? Well to understand the newest form of the Internet, you have to understand how it’s evolved over time. For the sake of simplicity, I’ll rely on how Tim Berners-Lee (creator of the web-browser) describes the Internet. Essentially, Web 1.0 was the read-only web in which content was created and produced by a small group of people. Web 2.0 (the current iteration) is the read-write web. With tools like blogs and social media, Web 2.0 gave us a huge influx of user-created content.

Web 3.0 is more like the read-write-execute web. This is known by a number of different names, such as semantic web, ubiquitous computing (sometimes called “everyware” – now that’s a good pun), or cloud computing. There are really 3 major points to Web 3.0:

User Created Software: In web 3.0 we have tools which make it simple for users to craft and execute their own software and programs.

Electronic Browsing: Web 3.0 also contains the notion of more organized content, perhaps through content-tagging. Put more simply, the web thus far has been designed for readability by people. With web 3.0, content is more easily automatically browsed by computers, making it easier for systems to function through the internet. This makes the web more like a database, and allows for non-browser applications. Leading us to our next point:

Integration with Devices and Hardware: The combination of numerous applications and algorithmic browsability by computer makes web 3.0 the first iteration of the internet that will become truly integrated with our everyday lives beyond the computer screen. We already see basic forms of this, such as video streamed from a computer to a tv, or the picture frames which display a slideshow from an online photo album. Now imagine this in more complex applications, such as a refrigerator which knows when you run out of a certain kind of food and sends an order to a online grocery delivery service. Or even just imagine being able to control everything that plugs into a wall in your house from a single screen. The possibilities are very nearly endless. With enough creativity, one can look at the various objects in any given room and think about how it could benefit from an internet connection.

Other Benefits

There a number of other benefits which should greatly increase the overall user experience with the web. For example, with all the Internet properly organized, the user is provided with a much more meaningful search. If your input is specific enough and what you’re searching for exists, you should be able to immediately find it. And because of the connectivity with hardware, you should be able to search through every existing electronic database. This has become known as “semantic search”. Besides search, there’s also the idea of being constantly “plugged in”. The internet could follow every step of your life. Imagine instead of just seeing ads on facebook based on which groups you’ve joined, seeing ads on tv based on what you just bought at the store. The applications for this technology are endless. To quote the Wall Street journal, “From using easy gestures to grab any piece of information from the Web to having powerful computers in the palm of your hand to being able to quickly dip into complex social networks to getting real-time information from across the globe as it happens, Web 3.0 is an era when computing could become as integrated and invisible as electricity and just as important.”

How Can I Be On The Forefront?

As a business-person it’s crucial to stay on top of every development in the ever-changing landscape of the internet. Web 3.0 is coming about bit-by-bit, we won’t all be downloading the big upgrade from our suddenly outdated web 2.0 anytime soon. So you have time to update your technology and strategy along with the development of the internet. Almost any business has a way they could integrate their hardware with the newest forms of the internet. For example, perhaps you could employ GPS-tagging, something applicable to location-based services such as anyone who ships packages. Bar-code enabled content would be another forward-thinking step. Essentially the goal of all this is to make you and your products more semantically searchable. Currently this is all might be speculative thinking, and the development comes through people acting on that speculation, by innovating and integrating. The best tip here is to be creative when it comes to applications of the Internet and in doing so, be on the cutting edge of the web.

If you want to brainstorm some possibilities together, please contact us info@outofchaos.com


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