Cutting Edge Technology: The Sixth Sense

March 23, 2009

In the 80’s, the idea of “virtual reality” was all the rage. Virtual reality was supposed to be a simulated version of the real world, or an imaginary one, which one could experience as if it were reality. With an innovative combination of existing technologies, Pattie Maes and Pranav Mistry have created a way to project your computer onto reality. Here we have the ultimate portable computer, and an interesting look at an extreme direction technology could be going. Every day the internet and personal computers are getting more ingrained in our day to day lives. The ubiquity of smart-phones and the emergence of ultra-portable laptops is only the beginning.

Description:This demo — from Pattie Maes’ lab at MIT, spearheaded by Pranav Mistry — was the buzz of TED. It’s a wearable device with a projector that paves the way for profound interaction with our environment. Imagine “Minority Report” and then some.


Understanding Google Adwords

March 19, 2009

Google, one of the biggest internet giants since its invention, subsists entirely on ad revenue. Google gives businesses a chance to be involved in its success through its Google Adwords tool. Though the process of creating and using an Adwords account is generally pretty simple, there are some intricacies which advertisers often don’t quite grasp. As a result, advertisers using Adwords often find themselves neither losing nor gaining any revenue. This video, narrated by Google’s chief economist Hal Varian, explains how to truly take advantage of Google Adwords’s enormous potential to create much more visibility for your website. At the very least, it’ll convince you that Google keeps to their motto, and truly is not evil. Check it out.

Description: “Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.”


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