Pathfinder Newsletter

March 20, 2009

Twitter Your Way To Success

As I said last month, I still strongly believe we are entering the greatest period of opportunity in our lifetimes this year. This month begins a series on how to take advantage of it.As I said last month, I still strongly believe we are entering the greatest period of opportunity in our lifetimes this year. This month begins a series on how to take advantage of it.

As background, you have to understand that there is a new tsunami of Internet activity unlike any I have seen since I began this business in 1995. What is it and where does it come from?

Social Interaction is driving everything! Sites from Match.com to Facebook are drawng the most activity. The real power of these sites and the category killers like Google and Ebay are when the technology enables something that never happened before. We call that the ‘Digital Advantage.’ For example, Ebay brought a worldwide audience to see and buy that old piece of junk(or in my case kitchen cabinets for $1500) that you were going to throw in the garbage anyway.

So what’s the new Killer Application of Social Interaction? It my opinion, it’s Twitter.com It allows thousand/millions of people worldwide to converse globally instantly in short – max. 140 character bursts. It starts with some of that original early Internet feeling of you help me, I’ll help you but morphs into much more. The paragigm is different. It pushes you to be more creative and more observant.

OK that’s nice, but how do I make money? At first, it’s not obvious, because it looks like people are just chatting away, but here are some more direct examples:

  1. Frequent reference to and mention of your web site – GoodEater
  2. A Backgound that pitches you – DanTanner
  3. Large Number of Followers. This company makes 90% of its Sales from Twitter! Boxee
  4. A great Video from The Founder: Evan’s Video

Want to find out more about how to make this work for you…

Call me – let’s talk about it.

Oh and do sign up and Follow Me…You’ll see the commercial strategy evolve for us at Twitter over the next few weeks: My Twitter

Here’s a good ‘How to Get Started’ from my friend Tony Hsieh, CEO of Zappos: START


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