Is Wearable Technology Really Here?

August 1, 2014

Dick Tracey update. Well the big talk at the Annual Consumer Electronics Show(CES) this week is Wearable Computing. Smart Watches, Health Monitoring, and Smart Glasses abound. But will any of this new ‘sexy’ technology become mainstream? Will you be wearing a Smart Watch or Google Glass this year?

I think I know the answer to this question, but first a little perspective. I’m an admitted geek and love to test and play with the latest technology. I’m what Regis McKenna would call an “Early Adopter.” If you haven’t read it, you should check out his landmark book, “Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers .“

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My first wearable “computer’ was a Seiko Message Watch circa 1997. I loved it. People could send me text messages from their computer to my watch. The watch had its own phone number so it also acted as a pager. It knew when you changed time zones and automatically corrected the time. Since it updated regularly to a satellite, the time was always accurate. I was very disappointed when Seiko discontinued the service in 1999. My Smart Watch just became an ordinary watch. The problem: great technology, but a feeble marketing effort meant no sales.

Two years ago, 2011, I bought a Sony Smartwatch. Pretty cool. Did everything the new crop of Smartwatches do. It syncs with an Android Phone, displays text messages, weather, tweets, and even displays traffic cams. Fashionable – no. Was a great toy and conversation starter with potential clients, but not a winner. Three months after I got it, it just mysteriously died. RIP.

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Flashback to 2003 and I’m attending what was a big annual Internet Tradeshow at the Javits in NYC. There was a Wearable Tech Fashion Show where sleekly clad fashion models pranced down a runway wearing all forms of electronics on their body, head and other orifices. That was 10 years ago and still no killer product.

So I think you know where this is leading, but hold up a minute. Remember the Apple Newton? It was one of the first tablet computers and a big failure. So why is the tablet from Apple and others, the hottest selling device category now? I think the answer is that all technology evolves. Inventors and tech companies alike try to develop the ‘next big thing.’ They design, do focus groups, and market new tech all the time. Most of it works but fails to capture the imagination of the mass market like the iPad does. However, these failures and small successes are necessary stepping stones to developing the winners.

The developers, engineers and thousands of other people involved in developing new products are to be praised and supported for their efforts. Without them and their many failures, we wouldn’t have the tremendously enabling tech we have today.

Ok, so let’s answer the question posed in the title of this post: Is Wearable Technology Really Here? I think the answer is No, Maybe and Yes in that order.

The ‘No’ is recognizing that 90%+ of what you see at tradeshows either never makes it to market or fails. That’s always true and especially true here.

The ‘Maybe’ is that if a company develops a device that is the right combination of features, usability, price and captures the imagination of the mass market, it could happen. Just like the Newton ultimately led to the iPad, it could and will happen again. The ‘When’ is just unclear.

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The ‘Yes’ is that some successes are already happening. The Fitbit tracker for your exercise and sleep is a winner. It’s really just a pedometer with an Internet connection, but it has the right combination of usability, cool-factor, and price and it’s working. It’s early yet, but I believe Google Glass and/or some iterations of it, will ultimately happen. There still are fashion and privacy issues to be solved there, but those are not really big hurdles.

Whatever happens, it will be fun trying it out.

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Our Latest Project: Inventing A New Paradigm for SMB Purchasing and Sourcing

August 27, 2013

Before the Internet, we used to build software that took years of an Expert’s learning and knowledge and build it into interactive databases to help businesses get that expertise from a computer instead of a person. We called them ‘Expert Systems.’ Now with the Internet as a platform, we’re able to not only bring the expertise but also the ‘processes’ that the experts use to successfully leverage their knowledge. This is a big deal in the Purchasing and Sourcing World.

Here was the challenge. Digitize the expertise and help of a Fortune 500 Purchasing Manager for free for small and medium size businesses. The result is Focusedbuyer.com, which has been 3 years in development. It brings Purchasing Expertise that big corporations pay big dollars for, to any sized-business with an hour to spend and thousands of dollars to gain.

 

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Buyers are able to create Listings for their needs and have the world respond with Offers. The Buyers can also issue Purchase Orders online and track their Suppliers Performance.

Our assignment was taking what could be a very complex User Experience such that the Users – Buyers and Sellers – can easily and intuitively make their Listings as simple or as detailed as they choose. The Expertise comes in prompting the user to provide information and detail, if they choose, that they may never have thought of. The minimum 10 required fields are shown with a plus’+” sign next to each. If the User clicks the ‘+” it opens up the world of ideas and details that could lead to a more cost-effective, high-performance sourcing outcome.

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FocusedBuyer.com is a great example of using the Internet to gain a ‘Digital Advantage(DA)’ for its customers. What does that mean?

There are 3 kinds of Business Web Sites:

1>  The brochure or marketing web site that provides mostly information and a sales pitch. These sites include text, graphics and maybe a few interactive forms for contacting or signing up with the company.

2>  The Ecommerce site that basically takes brick-and-mortar retail or wholesale and puts it online.

3>  The Digital Advantage site that leverages the Internet to do something creative and desirable online that could not be done offline in the brick-and-mortar world.

FocusedBuyer.com is a great example of Digital Advantage. There is no offline way to create Requests for Quotation, rally thousands of potential suppliers from around the world, accept offers and issue Purchase Orders in realtime.

Check out FocusedBuyer.com for your business or contact us to help you invent a new business paradigm online. Huge thanks and kudos go to FocusedBuyer.com founders, Don Jean and Tom Middleton, for providing their decades of Fortune 500 Purchasing experience, vision, hard work and patience in making this amazing new platform possible.


The Increasingly Mobile Web

March 9, 2013

E-Commerce has, without question, forever changed the way we shop. The question is: has it changed the way you sell? In 2010, e-commerce represented 4.2% of retail spending, that’s $164.6 billion, up from 3.9% in 2009. The internet is constantly changing the way shoppers interact with stores, and nothing is more crucial for retailers in the modern age than to be versatile and adaptive along with the evolving technological stage. Over the past two years, and upcoming in the next 2 to 3, a major change has been and will be taking place. We are smack in the middle of a major shift, truly an epoch-change, in how the internet integrates into modern life and naturally, into business.

2011 Mobile Usage Statistics via Microsoft Tag

The Mobile Shift

If you haven’t noticed, the web has gone mobile. Of the world’s 4 billion in-use mobile phones, 1.08 billion are smart-phones. According to the Pew Research Center, 11% of adults own tablet computers. By 2015, the majority of users accessing the internet will be doing so on mobile devices. This is an incredibly significant prediction. It signals a complete change in the way we understand the internet and how a business adjusts (or fails to) will without question impact its future. To quote Mary Meeker, Morgan Stanley’s internet analyst, “Rapid ramp of mobile internet usage will be a boon to consumers and some companies will likely win big (potentially very big) while many will wonder what just happened.”

Mary Meeker at Google Event

Mobile Changes Everything

The absolutely crucial piece of information for retailers to know about this mobile shift is what it means for how people use the internet. Let’s say this: it’s very good news for retailers. A smartphone is more than just a laptop with a small screen. It is, and is increasingly becoming, an optimized mobile shopping machine. For a consumer, a smartphone is a store-finder, a quality-distiller, and a bargain-hunter. For a mobile-ready business, the smartphone is a marketing godsend. With the right preparation, on that little screen your store can pop up on a map with positive customer reviews, your phone number and hours, and a link to your handy, mobile-optimized website. If you have a special app through which customers can, for example, view your products, find special deals, and review or share their experiences across various social media platforms, the smartphone becomes a customer-loyalty-machine. This is not a fantasy or a prediction, this is how smart-phones are being used right now. According to Nielson, 50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 34% downloaded a retailer’s app; and an equal number (24%) search for a coupon to use at checkout or use a barcode-scanning app to comparison shop. Mobile e-commerce is good for consumers, and it can have huge benefits for involved retailers.

Making your Mobile-Presence

There are basically two options for going mobile:

  1. Optimize your existing website for mobile browsing. This means designing a site which responds to and adjusts for changes in screen-resolution, so that it stays mostly the same from desktop to tablet to smartphone. This requires redesigning elements of your website however, the extensiveness of the redesign required depends on your site’s age, technology, and content layout. Keep in mind that when it comes to the internet, change and adaptation are good things; they mean moving forward, keeping up with or ahead of technological trends.
  2. Design an exclusive mobile site, separate from your existing online presence. Whether this is optimal depends on your business and how well your current website adapts to mobile platforms. However, for certain businesses, a standalone mobile site can attract customers and keep them coming simply by virtue of its ease-of-use. Consider Papa John’s mobile site, which is designed specifically for the needs of mobile-users and is a good example of a straightforward way to make mobile make money, so to speak.

To finish up, here a few tips for a great mobile site:

  1. Large Buttons: Good navigation is fundamental to web-design, and it becomes even more important at the more concentrated scale of the mobile web. When done properly, with big buttons which fit into your overall branding and marketing strategy, even the simplest navigation can guide mobile users quickly to the most important parts of your website.
  2. Vertical Navigation: Due to the dimensions of smartphone screens, horizontal menus will either run off screen or cause your whole website to be shrunken down. Nothing is worse for a mobile user than to have to scroll around a barely visible site, and a frustrated customer is not a customer for long. Vertical menus or, if necessary, shortened horizontal menus with vertical sub-menus, will make your site more compatible and pleasing for customers to use on the mobile web.
  3. Avoid Flash: iPhones and iPads don’t support the flash-player, and flash loads slowly on other mobile devices. A mobile adaptation of your site will require replacements for flash elements. The simple truth is that flash will always be an impediment to the quality and ease-of-use of your website, and is best avoided.
  4. Make Pages Shareable: Social media buttons (“Tweet this” “Like this”) on every page, article, video-clip, and gallery photo on your website will give visitors more chances to do your marketing for you. Mobile users are both likely to share what they like online and likely to notice elements that distinguish your mobile site, such as positive social media response. Total social media integration is a simple step with big benefits on the mobile web.

Your Email Personality – How to Be Real in Email – Part 1

May 3, 2012

This is the first in a Series about Effective Online Business Communication
Please let us know how you like it . . . .

Business is About Communication

On every level of business, within the company and without, communication is crucial. In the past, that communication was done entirely in person or over the phone, and was about conveying a certain type of attitude and personality. This is a type of communication that comes more naturally to us, interacting directly, in real-time, with another person. Nowadays, a large part of business communication is done not in person or over the phone, but through seemingly impersonal text, in the form of email. Though email has existed for decades, many people whose livelihood depends on email are still sending ineffective, impersonal emails every day. We’ve all received them, emails which do not properly explain their meaning, or which come off with an unintended attitude, emails which are off-putting.

Writing an Effective Email

There are a few elements to the email, and it’s important to give each of them equal consideration. Most importantly, don’t rush an important email, don’t take any aspect of it too lightly. Remember this is a message that the other person can sit with and read over multiple times. They will put as much time into reading your email as you put into writing it, they will only take it as seriously as you do.

The Subject

Start with the first thing your recipient will see – the subject line. The subject line, like the entirety of the email, should be focused and on point. Try to convey the sense of the email succinctly and completely. This means that vague summaries such as “quick question” or “important! read immediately!” are not good subject lines. Why not state the question or a summary of the issue in the subject line itself. By providing specifics you give your recipient a reason to immediately begin thinking about your message and an incentive to open and reply to it. Vagueness gives them an idea of what they’ll have to deal with, and a reason to deal with it later.

The Content

Next, the body of the email itself. The core principle of an effective email is to remain focused and on point, to use standard capitalization and punctuation, essentially to treat it as if you are writing an important letter. Just because it is easy to type does not mean it should appear as if it were written lazily. That said, there is a difference between someone who can write a very formal email, and someone who can write something which appears effortless. The key is to learn how to drop the barrier between that in-person communication you’re used to, and the “impersonal” online communication. You must learn how to type the way you talk, both effortlessly and eloquently. You are not seen as an effective spoken communicator if you stutter, pause, lose focus, insert unnecessary words, or insert emotion where it is inappropriate.

Conclusions

So for now, here is the general concept of writing the best possible email. Imagine how you would interact face-to-face with the person you’re emailing. Consider the context – how formal should our conversation be? How precise? Attempt to write a letter which conveys all the information you want to convey and is professional, just as your real-life out-loud conversation would be, but just like that conversation, is also friendly, personable, and real. This is the only way to become more than a faceless bunch of words on a computer screen. Speak to the person you’re emailing – use the keyboard as a tool to express yourself, not a wall against effective communication.

Future Posts in this Series will include Legal Concerns about Email, Examples of good and bad Emails, effective Social Media communications and much more. If you would like to be notified when we post more in this series, you can either sign up for our Newsletter at PathfinderConsulting.com or follow us on Twitter @CharlieLevin. If your company is interested in training or our Effective Online Communication seminars, please contact info@outofchaos.com. Of course, we’d appreciate your ‘Likes’ and feedback below.


Peter Thiel announces $100K grants for teens

October 1, 2010

Awarding Teens Grants to Dropout?

Financial trends and news by Faith Merino
September 28, 2010 | Comments (0)

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For some, entrepreneurship proved to be a better route to financial success than sitting in class.

Mark Zuckerberg dropped out of Harvard before finishing his degree in computer science. He’s one of the better known Ivy-league dropouts next to Bill Gates, who coincidentally spoke to Zuckerberg’s Harvard class many years ago, encouraging Mark and his classmates to take time off because Harvard could always be a fallback. Gates certainly turned that notion on its head.

Similarly, two of the four NYU students who have been working on Facebook-rival social network Diaspora are planning to leave school to work fulltime on the project.  And now Facebook-backer and PayPal co-founder, Peter Thiel, is offering teens $100,000 to put school on hold to focus on developing innovative tech ideas.

Thiel (who will also be a keynote speaker at Thursday’s Vator Splash event) announced Tuesday his new “20 Under 20” program, which will award grants of $100,000 to 20 entrepreneurs under the age of 20 for developing interesting new tech business ideas. 

The two-year program, which was announced at a TechCrunch Disrupt event in San Francisco, will begin accepting applications early in the third quarter. The Thiel Foundation website says the program is open to anyone under the age of 20 who wants to pursue an entrepreneurial interest in any tech field, although Thiel is partial to artificial intelligence, space exploration technologies, biotech, and aerospace engineering.

But the under-20 mandate essentially requires applicants to forego college, if not dropout altogether.  Thiel refers to it as “stopping out of college,” but let’s face it—if some 18-year-old suddenly hits it big with the next Facebook or iTunes, he or she probably isn’t going to care too much about that nebulous degree in philosophy (sorry liberal arts majors, but you’re the easiest to pick on). 

In his on-stage interview at TechCrunch Disrupt, Thiel explained that while in college, students “do learn a lot, but the don’t really learn much about entrepreneurship.”

Personally, I find this a little disconcerting.  Why does a teenager have to choose between college and entrepreneurship? Why not establish the same grant for college seniors under the age of 25 under the condition that they must finish school first?

Either/Or?

Thiel clarified via email: “The big problem with colleges and startups is that the amount of debt people are taking on in college is becoming  prohibitively large and is preventing students from doing anything risky (or not well-paying) after college.  I’d like a world in which people could do both, but I think this is increasingly difficult because of the out-of-control college costs.”

While I agree that the skyrocketing cost of college poses a very real problem for young entrepreneurs who may be too saddled with debt after school to want to take anymore financial risks, I don’t agree that encouraging them (with lots of money) to choose starting a business over school is the solution.

Success Stories

Of course, there is the argument that it is possible for someone without a college degree to be a successful entrepreneur. Just look at Mark Zuckerberg.  Now the 35th wealthiest person in America (Steve Jobs comes in at number 36) and one of the youngest billionaires on the same Forbes list, Zuckerberg is hailed as a dropout success story.

Or look at Bill Gates, who dropped out of Harvard in 1975 to focus fulltime on Microsoft (in 2007 he was awarded an honorary law degree from Harvard).  He has consistently made number one on Forbes’ list of America’s wealthiest people (although for all of his money, he still doesn’t appear to be willing to spring for a snazzier haircut).

So is college really necessary to be a successful entrepreneur?  Based on Zuckerberg’s and Gates’ stories: no.  But that’s a pretty oversimplified approach to the issue.

Point/Counterpoint

Entrepreneur-turned-academic, Vivek Wadhwa, who teaches at Harvard, Duke, and UC Berkeley, argues that not everyone can be a Zuckerberg or a Gates, and that if you look at the people that Facebook employs, Zuckerberg is the only college dropout.  In fact, all of Facebook’s top employees have undergraduate degrees from fairly prestigious schools, and most have advanced degrees as well.

Of course, this is the very point that Thiel makes regarding to the “20 Under 20” program.  Young people should be encouraged to take risks and endeavor to become the next Zuckerberg or Gates.  The burden of student debt in addition to what Thiel sees as traditional education’s habit of preparing students for safe, stable jobs as employees is ultimately preventing those same students from trying out something new and dangerous.  Maybe they won’t become the next Zuckerberg, but they might come close and come up with a pretty good idea nonetheless.

What is the value of a college education?

But the problem that I have with this idea isn’t that young applicants might fail miserably or even that students need a college education to develop the skills and experience needed to ultimately run a successful business (which is also true—Zuckerberg isn’t running the Facebook show on his own.  His highly-educated comrades are bringing in the business sense), but the fact that it pits a college education directly against entrepreneurship.

Comparing college to entrepreneurship in terms of long-term payoff doesn’t take into account the fact that a college education offers so much more than skill-development and number-crunching experience.  It offers students a comprehensive understanding of social and cultural issues, as well as civic responsibility and what it truly means to be an engaged and informed citizen.

I can think of classes that I took up until my last day of college that changed the way I viewed the world.  Even something as simple as a college-level Algebra class made me realize that I can do math and that there is no such thing as a brain that simply can’t do something (I still probably shouldn’t be the one calculating up the tip at the end of a group meal at a restaurant, but I digress…). 

What if one of those students who drops out of college (or “stops out” and chooses not to go back) ends up missing out on that Ethnic Studies course that would have changed the way he or she views the current situation for Mexican migrant farm workers?  Or never takes the Gender Studies class that would have made him or her realize that there is an unhealthy dearth of women in the fields of science and technology?

True—those students might never have taken those classes in the first place, but they never will if they are told that college is incompatible with entrepreneurship, and they must choose before the age of 20.


Assault on Net Neutrality: How Corporations Are Ready To Control The Internet

August 10, 2010

Above is a speech given in July by Senator Al Franken, in which he calls the Comcast-NBC deal the “first domino” in the collapse of internet freedom. Last week’s Google-Verizon deals seems to prove him absolutely right and then some.

This week Google and Verizon partnered up for a deal that has sparked an angry fervor across the web, and for good reason. In public statements, Google veiled the actual heart of the deal with calls for “strictly-regulated transparency” on all wired networks – the DSL or Cable you probably have at home. But if you read between the lines, you can see a very different plan being formed for wireless networks; the real future of the internet.

For those not versed in the debate over net neutrality; here’s a quick catch-up from techngadgets.com:

The debate pits network providers (like Verizon) against companies and individuals who use said networks to deliver products and services to customers (like Google). As web applications become more central in nearly every aspect of public and private life, the network providers have grown increasingly interested in recouping the massive amounts of money they spend on building and maintaining network infrastructure by charging those companies who use an inordinate amount of bandwidth (like Google) for privileged access and delivery to customers. The internet has never worked this way, so the idea is obviously upsetting to many people, who cite the web’s inherent openness as a key, if not the key detail that has allowed it to fundamentally change all of our lives in such a powerful way, and will allow it to continue to do so at the same breakneck pace in the future.

The plan establishes protection against tiered or paid services for any wireline networks, meaning all sites and domains get equal access to users. But the plan explicitly leaves wireless open for complete corporate control. If this plan is implemented, network providers will have the ability to give priority to certain services, such as their own internet tv services (this is mentioned especially in the release), while blocking other services which hog bandwidth. So depending on which corporation you’re getting your internet from, you might be allowed access to Netflix’s watch instantly service and blocked from accessing any other movie streaming service. Network providers would have the ability to block protocols like bittorrent entirely. It’s possible that you would be allowed access to any site you’d like, but only if you pay a certain premium. In the tiered-web model, different levels of payment would allow for different levels of access. Not to mention that the deal claims the ability to ban or remove any content deemed “unlawful”. This seems like a good thing, but it sets a precedent for censorship on the web. If a site like wikileaks is deemed “unlawful”, then there goes the last bastion of true government transparency.

Google justifies all this by emphasizing the freedoms they’d preserving for wireline networks; and deemphasizing the stranglehold they’re placing on all wireless networks. But anyone who’s considered buying a phone in the last 6 years knows that there is no question about it; wireless is the future of the web. Google’s plan even mentions encouraging governments to expand wireless access. This has been my personal tech dream for a long time, blanketed wireless access would be an incredibly important innovation for the internet. Think about the potential of every device you own having constant internet access. Now think about the potential implications of corporations having control over every aspect of the internet, which is constantly connected to every device you own.

Verizon’s reasoning for this is that current-generation wireless networks are fragile to maintain and expensive to build. But this is clearly an excuse for a deal which has been perfectly timed. As technology advances, wireless broadband access will become a much less precious commodity. Think about the amount of bandwidth you had when computers used regular phone lines to connect to the internet. That has changed incredibly quickly, and the nature of technology is that it advances exponentially. Don’t be surprised if soon after the Verizon-Google deal goes through, Verizon comes out with an even faster, more advanced wireless service, and suddenly Youtube looks like HBO and it’s given bandwidth priority over every other video streaming site. One day we will likely be swimming in more bandwidth than we know what to do with, but by that time, we’ll have forgotten what it means to have an internet which is a free, uncensored forum, where anyone can say anything, create anything, and share anything. In a world where so many elements of our lives are controlled experiences, the internet is one of the last places where we as users can freely have an unadulterated experience which isn’t watched by a corporate or governmental eye. The ball is already rolling, and it’s on course to crush net neutrality.

Al Franken Net Neutrality Petition

TechNGadgets Informative Article

FreePress Article

Google Public Policy Statement 1

Google Public Policy Statement 2


Google Makes Changes – How Can You Stay at the Top of the Page?

July 2, 2010

Search Engine Optimization (SEO) is an interesting industry. It also happens to be pretty large considering its actual purpose: exploiting imperfections in search engines. The people who work in SEO generally don’t like to look at it this way, but all they’re doing is cheating at a game. The goal of a search engine is to give users the most accurate, high-quality results possible. When someone with a floundering website which isn’t receiving the pageviews they’d like seeks out a specialized SEO company just for the sake of getting better search-engine results, they are saying they’d rather get traffic than improve the quality of their site. Well as of late, the companies that provide the short-term relief that is SEO are going nuts, and it’s all because the company they make all their profit off of, Google, has made a pretty major change to their search algorithm.

It’s not exactly being explained this way, but the change seems pretty precisely designed to eliminate the ability to exploit faults in the existing algorithm, exactly the service that SEO companies provide. What the algorithm actually does is improve the quality of results by promoting sites with unique content.

When it comes to Google’s pay-per-click advertising, the updated algorithm will continue to use the quality and cost-per-click (CPC) figure but will be slightly tweaked for that coveted top ad position. Instead of using the actual CPC, Google will use the advertiser’s maximum CPC in the overall equation. In addition, Google will be applying a stricter threshold on the quality component for the top ad positions. Actual CPC is determined, in part, by the bidding behavior of the advertisers below you. This means that your ad’s chance of being promoted to a top spot could be constrained by a factor you cannot influence. By considering your ad’s maximum CPC, a value you set, you will have more control over achieving top ad placement.

According to Google, “In addition to increasing control for advertisers, the improved formula increases the quality of our top ads for users. This is due to more high quality ads becoming eligible for top placement, thereby allowing our system to choose from a larger pool of high quality ads to show our users.”

Other side effects include that the long-tail and mid-tail keywords (phrases with 3 or more words) are passing through more stringent semantic and ranking filters (meaning the array of broad match keywords a page could potentially rank for) have been tightened up or reduced to increase relevance.

Here’s a pretty technical video explaining the actual changes:

So who will be impacted by this change? First, those who currently have top ad positions will see more competition in that area. Second, the people who have spent their time increasing keyword density on their site just for the sake of reaching a higher position on the search engine will have wasted their time.

Really, it’s not as if Google is making a targeted assault on SEO. They are just trying to increase the quality of results and keep up with the evolving state of the web. They’ve recently begun to integrate real-time social media content into their results, which means that it will be impossible to pay a search engine marketing company to be constantly tweaking your site. Regardless, this is only reinforcing the reality that tweaking the content of your site so it’s more kosher for Google results will never stand up to regularly adding genuine, well-written content to your site which people will want to link back to. The truth is that if people reach a site solely because of SEO but the site itself is not well designed, does not have decent content, or doesn’t look trustworthy, no one is going to buy from it or link to it.

So what are the steps to take in order to compensate for this change? Obviously it’s still important to focus on where your site will place on Google. But the way to go about this is not to think from the search engine’s end and build your site around what will be successful on a results page. Rather, the priority should be the quality of your site and its unique content, its accuracy to its message or what its selling. Google is simply trying to make the web a better place – where the best sites are also the most popular sites.

Contact Us or check out our website and we would be happy to help you figure out how you can make a truly good website tailored to a better internet.


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