Should Your Website Be Multi-Lingual?

May 3, 2017

How many of your potential customers browse the web in a foreign language? If you don’t know, Google it and find out. Try a search like “What are the ten Non-English languages spoken in <my state or region>?” If you do this search for North Carolina, you find that 638,000 potential customers there speak Spanish, followed by Hindi, French and Chinese. Whoa, who would have guessed that? Could these people be buyers of your product or service? Why not reach out to those Buyers?

Fortunately, there is a fairly straight-forward way to accomplish this without having to manually translate your website into multiple languages at huge time and cost. We recently made this happen for one of our clients. See English & Chinese Example below:

SC-English

Website in English

SC-Chinese

Instant translation: Website in Chinese

By simply clicking the ‘Select Language’ menu, the site’s visitor can select from Spanish, Chinese, Hindi, French, Italian, and Portuguese. By doing the research, we found that these were the most spoken Non-English languages in our client’s trading area among the 160 languages we could have included. Once the potential customer makes her selection, the site instantly translates into her chosen language, The translation even includes all the website’s navigation, products and product descriptions. Instantly, and it carries from page-to-page as she browses or she can toggle back to English at any time.

OK, so how did we do it? Many of you are familiar with Google Translate – the Google language-to-language translation service. If not, click the link and check it out. What many people don’t know is that a developer can embed the translation function into your website as shown above. It requires obtaining the scripts from Google, inserting them into every page of your site, and formatting the Selector to match the look of your site. It only took us a couple of days to do what you see above.

If you have a good developer, ask them about adding this to your site. If not, contact me – info@outofchaos.com – and we may be able to help. Start adding these new customers and new business today!

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