Before the Internet, we used to build software that took years of an Expert’s learning and knowledge and build it into interactive databases to help businesses get that expertise from a computer instead of a person. We called them ‘Expert Systems.’ Now with the Internet as a platform, we’re able to not only bring the expertise but also the ‘processes’ that the experts use to successfully leverage their knowledge. This is a big deal in the Purchasing and Sourcing World.
Here was the challenge. Digitize the expertise and help of a Fortune 500 Purchasing Manager for free for small and medium size businesses. The result is Focusedbuyer.com, which has been 3 years in development. It brings Purchasing Expertise that big corporations pay big dollars for, to any sized-business with an hour to spend and thousands of dollars to gain.
Buyers are able to create Listings for their needs and have the world respond with Offers. The Buyers can also issue Purchase Orders online and track their Suppliers Performance.
Our assignment was taking what could be a very complex User Experience such that the Users – Buyers and Sellers – can easily and intuitively make their Listings as simple or as detailed as they choose. The Expertise comes in prompting the user to provide information and detail, if they choose, that they may never have thought of. The minimum 10 required fields are shown with a plus’+” sign next to each. If the User clicks the ‘+” it opens up the world of ideas and details that could lead to a more cost-effective, high-performance sourcing outcome.
FocusedBuyer.com is a great example of using the Internet to gain a ‘Digital Advantage(DA)’ for its customers. What does that mean?
There are 3 kinds of Business Web Sites:
1> The brochure or marketing web site that provides mostly information and a sales pitch. These sites include text, graphics and maybe a few interactive forms for contacting or signing up with the company.
2> The Ecommerce site that basically takes brick-and-mortar retail or wholesale and puts it online.
3> The Digital Advantage site that leverages the Internet to do something creative and desirable online that could not be done offline in the brick-and-mortar world.
FocusedBuyer.com is a great example of Digital Advantage. There is no offline way to create Requests for Quotation, rally thousands of potential suppliers from around the world, accept offers and issue Purchase Orders in realtime.
Check out FocusedBuyer.com for your business or contact us to help you invent a new business paradigm online. Huge thanks and kudos go to FocusedBuyer.com founders, Don Jean and Tom Middleton, for providing their decades of Fortune 500 Purchasing experience, vision, hard work and patience in making this amazing new platform possible.